Screen one: qualify
A short quiz asks what the visitor wants. The answer decides everything that follows, so the rest of the funnel stops being generic.
Quiz start rate / Quiz completion rate
+38%median install rate lift over a plain app banner2.4xtrial starts from the same website traffic6 minto a published funnel on average
How a web-to-app funnel turns a click into a subscriber
Three screens do the work: qualify the visitor, match the offer to the answer, then install the app while the intent is still fresh.
- Built from your own website and app listing
- Quiz, paywall and install screens in one flow
- Change any screen with a sentence, no redesign
The three screens, and what each one owes you
A web-to-app funnel is short on purpose. Every screen has one job, and a number that tells you whether it did it.
Screen two: offer
The paywall presents the plan, the proof and the trial that match the answer, rather than the same page for everyone.
Paywall view rate / Checkout start rate
Screen three: install
The install step adds the app to the home screen and asks for notifications, so the subscription survives the first week.
Install rate / Push opt-in rate
Why the order matters
Asking first and selling second lowers the cost of the ask. A visitor who has answered three questions is far more likely to read a price.
Lower perceived risk / Higher paywall view rate
What to measure weekly
Watch the drop between screens, not the funnel as a whole. One leaking screen is a copy problem, not a traffic problem.
Screen-to-screen drop / Install to trial rate
When to change the offer
If the paywall view rate is healthy and checkout stalls, the offer is wrong. If the quiz completion is low, the questions are.
Offer vs quiz diagnosis / Test one screen at a time
Run it end to end
From a pasted link to installs you can attribute.
Paste the source
Give the studio the app store link or the website your traffic reaches today.
Generate and review
Read the quiz, the paywall and the install screen, then adjust the copy until it sounds like your product.
Publish and read the drop-off
Point traffic at the funnel and check which screen loses people in the first week.
Fix the weakest screen
Rewrite that one screen in plain English and let the next week of traffic tell you whether it worked.
Frequently asked questions
Two to four questions. Every extra question costs completions, so keep only the ones that change which offer you show.
Keep exploring
The builder, the glossary and the funnels other teams run.
Funnel builder
Generate the quiz, paywall and install screens from your own link.
Learn moreFunnel examples
Three funnels, the offer each leads with and the numbers behind them.
Learn moreWeb2App glossary
The vocabulary of web-to-app growth, defined without the jargon.
Learn moreSee the drop-off for yourself
Generate a funnel from your own link and read the numbers per screen.
- Built from your own website and app listing
- Quiz, paywall and install screens in one flow
- Change any screen with a sentence, no redesign