The first question is the whole funnel
Every example below branches on a single answer that changes the headline, the proof and the plan on the paywall.
Question shapes offer / One branch per answer
+38%median install rate lift over a plain app banner2.4xtrial starts from the same website traffic6 minto a published funnel on average
Three web-to-app funnels, screen by screen
The shape stays the same every time: qualify, match the offer, install. What changes is the question you lead with and the offer you answer it with.
- Built from your own website and app listing
- Quiz, paywall and install screens in one flow
- Change any screen with a sentence, no redesign
What these funnels have in common
None of them start with the price, and none of them send cold traffic straight to a store listing.
Proof sits next to the price
Ratings, user counts and short quotes live inside the paywall screen, not on a separate testimonials page nobody opens.
Proof beside price / Reviews from the listing
The install is a step, not a banner
The last screen adds the app to the home screen and asks for notifications while the visitor is still deciding.
Home screen install / Push opt-in
The examples in detail
Copy the structure, not the words. The structure is what converts.
Habit app: sleep quiz
Ask what the visitor wants to fix, which is almost always sleep. The trial length and the reminder schedule on the paywall follow the answer.
Fitness app: goal picker
The first screen asks for a goal, then swaps the plan and the before-and-after proof to match it.
Language app: level test
A five-tap level test ends on a personalised study plan, so paid traffic never lands on a generic page.
Frequently asked questions
Yes. Pick the example closest to your app in the studio and it generates the same structure with your own product, offer and store listing.
Go deeper
The reasoning behind the structure, and the builder that produces it.
How it works
Why the quiz comes first and which number each screen owns.
Learn moreFunnel builder
Start from an example and generate your own screens in a minute.
Learn moreWeb2App glossary
Install rate, quiz completion and the rest, defined in one line each.
Learn moreRun one of these on your own traffic
Pick the closest example, paste your link and publish the funnel on your domain.
- Built from your own website and app listing
- Quiz, paywall and install screens in one flow
- Change any screen with a sentence, no redesign